Hello! Digital Marketers, we hope that you’re doing well. We have designated this article to aid all of the freshers who don’t know much about tricks and hacks of digital marketing.
This article is all about “How to evaluate the cost-effectiveness of a digital marketing campaign”.
To know about the cost-effectiveness of your digital marketing (PPC) campaign, all you need to do is to calculate either the CPM or CPC. Whereas CPM means cost per mile (1000 ad views), and CPC means cost per click.
Keep in mind that it is all concerned with online advertising that is one of the fundamental parts of digital marketing.
In this article, we will tell you about CPM, and its significance in the evaluation of the cost-effectiveness of a digital advertising campaign.
What Do We Mean By CPM?
CPM stands for cost per mile that denotes the amount of money per 1000 impressions. Whereas an impression is what we call the displayed advertisement on one's online screen.
So, if you are a digital marketer and you want to figure out how much your campaign (Online Display Ads) is effective in terms of its cost then CPM is what that can assist you in knowing so.
To calculate CPM, we have a formula.
What is CPM Formula?
CPM = 1000 (cost/impressions)
It is the formula of CPM that we use to calculate the cost per 1000 impressions.
Example- How to Calculate CPM Using Formula
For example, if the cost of your digital marketing campaign is $20, and the number of impressions is 2000 then you can calculate CPM as follows:
1000 (20/2000)
1000* 0.01
CPM= $10
So, in this way, the cost-effectiveness of your digital marketing campaign can be determined by the calculated value of CPM.
Why Do We Need to Calculate CPM?
As we have stated above CPM is for those who are in the field of digital marketing. So, to become a successful digital marketer you are required to invest and work smartly, and this smartness makes you evaluate the cost-effectiveness of your campaign(s). Whereas the cost-effectiveness of a digital marketing campaign tells you about how much profit or loss you'll gonna get through it.
Therefore, it is somehow mandatory to calculate the CPM so that you can determine the expected profit or loss from your investment(s) in the digital marketing campaign(s).
In simple words, the calculated CPM can help you to know how much the impressions (viewed but not clicked ads) will be cost-effective as per your campaign budget or investment.
Probably, manual calculation of CPM can be a bit time-consuming. To save your time and energy, you can use Online CPM Calculators. Whereas, CPM calculator is a computing tool that has been designed to calculate the value of cost per mile (100 impressions). This smart is for those who are in the field of digital marketing. If you are a digital marketer then it is exactly what you need to evaluate the cost-effectiveness of your campaigns (Online Ads).
This smart calculating device can aid you in calculating cost per mile within a few seconds so that you won't have to waste your energy in calculating CPM manually.
So, don't rely upon the time consuming manual method of CPM calculation and use this smart and efficient CPM calculator.
It won't require you to put too much effort. All you're required to do to use this smart CPM calculator, you have to provide it with the value of the cost of your campaign budget and the value of the impressions of the ad(s).
As per the given input, the CPM Calculator will calculate the value of cost per mile. In this way, you will be able to evaluate the cost-effectiveness of the respective digital marketing campaign.
Precisely, you need to calculate CPM so that you can set the best strategies for your campaigns as per the required cost-effectiveness.