SEO (short for Search Engine Optimization) is a technique that is utilized by companies entrepreneurs, startup companies and owners of websites to ensure that their site is placed on top of the search engines, as well as other web sites that are well-known. The person who owns an online search engine such as Google will certainly want customers to find whatever they're looking for on Google's Google Search Results page itself, within the top 3-4 results that come up.

Let us go back in times when Yahoo search engine used to be the most popular and most widely used search engine, till the point came when the market acquisition was done by Google. Google had the brains and resources to improve their products, making it simple. Yahoo had ads, email and different platforms, as well as the alternatives related to them and Google on the other hand has allocated the maximum area to its Google Search tab itself on a sole basis.

What is SEO?

SEO is an abbreviation of search engine Optimization. If you want that your website or content be highlighted in YouTube, Facebook and other top sites, you can try out Search Engine Optimization. Most of the Content Creators, whether it's the website or YouTube channel, they prioritize on fulfilling targets like an increase in audience population and ranking towards the top of the website they have featured. This means they must utilize a specific keyword that allows them to be targeted by viewers. But, while it's easy as it seems process is complex. SEO is a process that requires some fundamental tips to help your website rank at the at the top of the Google Search web page.

Types of SEO?

SEO is classified in two categories: on Page Optimization as well as Off Page Optimization. On-page Optimization refers to the is the content on your site. What do you get when you look at it? Google is equipped with its own crawlers that allow them to recognize every one the social networks you have accounts and allow you to be listed in the search results based on what your posts are worth. Google doesn't think on its own-rather it is a bot. Being a digital marketing professional, you need to comprehend your requirements clearly. A crucial aspect is the keyword research.

Choose Keywords Carefully

Say, you're a business offering the digital marketing course then you have to choose your keywords in a way that your web page or product appears in the search results web page when a consumer seeks the similar. When creating websites or other content that is on social media, it is important to ensure that it is able to get exposure to the people you are targeting, by making use of the correct keywords.

When you search anything on Google the first thing you notice is the Google advertisements will appear as paid ads and have a particular unnatural presence since they might not contain content that actually provides the content needed to be ranked on top. Below the google ads comes all the websites which are ranked in accordance with their merit, as per SEO.

Plagiarism is not permitted by Google which will immediately determine whether your content is copy-pasted from any other site. If such a case arises then your credibility as a website is gone. You should say goodbye to the possibility of ever getting at the top of the search results-leave alone being in the top position. Maintain the originality of the content so that the people get the value they deserve after reading that.