The PGDM course in retail management & marketing offers the knowledge and the skills to be successful in the field of retail. The course offers specialization in the field. Only eligible candidates are given admission to the course. The course curriculum includes lectures, global immersion, local immersion, rural immersion and more.
The PGDM course is designed by industry experts to cater to the growing retail industry and e-commerce in India. The course offers theory and the practical training to the candidates. The course covers different aspects of retail business and focuses on experiential learning.
The course trains the candidates to handle the growing needs of the retail industry. The specialization subjects in retail and the core subjects of marketing are taught in the course. The course is a two-year full-time course approved by the AICTE.
Some institutes offer a management diploma course in different categories like fashion, cosmetic and more. These courses are the answer to what is Bachelor retail management.
PGDM course curriculum
The course curriculum is as follows:
• The course covers topics like understanding overseas retail business, retail operations, international business, mall management, merchandising, retail research, consumer behaviour, selling and negotiating skills and more.
• The course includes a Global Immersion program in which the candidates travel abroad to learn digital and social media, e-commerce and design thinking.
• In local immersion the candidates get to run a Live retail store at any mall. The candidates get to experience retail hands on. Rural immersion is achieved through the rural research projects.
• The candidates get to work on Live projects with top retail brands.
• Many companies visit the campus in final year and the candidates get good placement opportunities in top brands.
Eligibility for the course
The eligibility for the course is graduation with a minimum of 50% aggregate marks in the final examination. The candidates have to pass any of the MBA entrance tests as per the guidelines given by AICTE: CAT, MAT, XAT, GMAT, CMAT, ATMA, state CET tests and NMAT by GMAC.
The shortlisted candidates are called for the interview round and if successful then the candidate is given admission.
Know what is Bachelor retail management
You can find many management courses in retail which offer the bachelor’s degree. The different courses are fashion buying & merchandising, cosmetic management and more.
PGDM course training
The candidates have to select their specialization subject in the first year. This gives the faculty enough time to impart vast knowledge on the specialization subject. The candidates can become specialists in their chosen field.
The candidates get ‘on-the-job’ training during the 5-month internship. They get to work on real-world projects aided by the faculty in top companies. The candidates can directly learn from the industry.
The course includes a 1-month NGO project where the candidates have to work for a social cause. They are taught corporate social responsibility.
The author is a blogger and likes to blog on the various management studies courses. Here the author has discussed a course in retail management and what is bachelor retail management. For more information visit itm.edu.