Tips for publishers to optimize their advertising revenue
What do you need to be successful as publishers? High-quality content, constant traffic growth and in-depth revenue strategies. Most publishers can easily handle content and traffic independently, but managing the ad stack remains a challenge.
It is especially true for her web publisher, who has virtually her two jobs to attract desktop users and mobile users. It also means managing inventory for
What do you understand by Holistic Yield Management?
Holistic Yield Management uses different forms of price discrimination to maximize the company's total revenue while at the same time including the components needed to achieve this goal. Performance is synonymous with return and is holistic with completeness.
General information
Comprehensive performance management focuses on including all sources of demand at the same time. That is, it
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