Selecting the appropriate typeface or family of fonts for text usage is a key aspect of a design project. It is essential to comprehend the requirements of the client and their requirements.
It's worth the time to research font options, regardless of how long it takes you couple of minutes or an entire day. It will open the door for a professional design solution and help save time over the long term.
Seven important aspects to be aware of when looking for the right font for your text.
Demographics
Be aware of your audience's age rangeand their interests. Be clear on the goals of your piece. Whether you are selling a service or product or providing information or entertainment Your goal with typography is to draw the attention of your audience.
A font that is simple and easy to read for an elementary audience might be the best. A font that is clear contemporary, modern, or even strong could be suitable to design for high-tech users.
Legibility
To attract and hold the attention of the reader, the typefaces that are designed to be used for fancy text should be legible and easy to read. for headlines, titles, and other prominent uses, save more eye-catching, decorative designs. Check out It's About Legibility for more information.
Copy length
The typeface you select will be used to create long texts in magazines, book, or newspaper. For this purpose the amount of readability is higher than if it was used only for a few lines or one or two paragraphs. A typeface that has a little more personality is a great choice to use for short copy. The reader is less likely to be attracted by the font.
Serif Vs. Sans
It is commonly accepted that serif typefaces are easier to read for lengthy texts than sans serifs especially at smaller sizes. Although this is true in the majority of instances, it's not the case for all cases. Other things to consider when making your choice include the environment for reading, which includes whether it will be printed in print or via the Web, and the design characteristics - especially the accessibility of the font to be taken into consideration. Take a look at Serif and. Sans for Text for a detailed explanation.
Size of the font family
Examine the typographic requirements of your project and decide in advance how large a font family is needed to meet the requirements of all your typographic needs. While two weights and italics might be enough for certain tasks, other projects may require more weights and versions to make a strong visual hierarchy needed for a strong, effective piece.
Special features
Many projects can benefit greatly from small caps, multiple figures styles, fractions , and an expanded range of ligatures. Small caps, even swashes are all possible. Many OpenType fonts today include some or all these features. When searching, be sure to find the features you are searching for.
Print, Web, or other forms of media
What are the media you require the typeface to be used on? Be aware of every medium where the typeface or family will need to be displayed. Your search for fonts is easier if only require it for printing. But if it is needed for the Web or ebooks, smart phones or any other purpose, you will need the right typeface available and suitable for all uses, and performs well in all required environments.
The most important thing to consider when choosing the best font to use for fancy text is to do your homework first, so you can narrow down your choices to ones that can fit the requirements of the task and communicate the message of your client in the most effective way.